Posts Tagged ‘Newsome’s Studio’

  1. Communicate
    Respond to all emails, phone calls, and text messages, and do it IMMEDIATELY! Ask questions, probe the client for info on their event, schedules, agendas, “must-have” images, end-result needs and deadlines. If the photographer doesn’t ask the right questions, or any at all, they’re very likely to not provide the company, event planner, or client with the quality product they’re expecting and paying for.

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  2. Timeliness
    It starts with showing up on time. In fact, it starts with BEING EARLY, particularly on the first day of any multi-day event. Once on the property, text your client to let them know you’re there. It goes a long way to alleviating one more worry in the client’s mind of all the things that could go wrong on the first day. They have enough to worry about without wondering if the photographer they’ve hired will even show up.

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  3. Scout
    Once on the property, get familiar with every inch of the location you’re expected to be working within. There’s usually one main ballroom where everyone meets for presentations, but there are also possible smaller rooms for break-out sessions. Look at the lighting, speak with the A/V team that controls the lighting and find out if spots or a “stage-wash” will be used during the main presentation. You may find that their lighting is sufficient for what takes place on stage so you can work with “all-available” light, but be prepared to use flash when needed. The smaller break-out rooms won’t always be lit as well.

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  4. Light
    Know your equipment, see the light, meet the challenge. Every location presents its own challenges and you are expected by your client to know how to handle all of them. Whether you’re fortunate enough to be in a room that’s beautifully washed in window light from the North, or if you’re in a windowless break-out room with flickering fluorescents, your images should be clean, sharp, and beautifully lit. If that means using a flash (and it will), use it, but use it correctly. Depending on the circumstances, an off-camera flash can be bounced off the ceiling, the wall, or aimed directly at the subject. Paint with your light conservatively and allow it to enhance your image, not dominate it.

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  5. Stealth
    Do not become a distraction. Wear dark clothing if working around a stage. Blend into the darkness and become a Ninjatographer. Some of the best, most commercially useful images to a client are the ones that are candid, photojournalistic, and storytelling, where the subject had no idea they were being watched, much less photographed. Don’t approach the stage if you can avoid it, use long lenses instead. There will be times when being up close is necessary and unavoidable but limit them as much as possible.

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  6. Emotion
    Laughter, handshakes, reactions to a speaker’s joke, intense concentration on the speaker, animated conversations, hand gestures… these are all things that show emotion. Action between two parties such as looking at an image on a single smart phone or taking a selfie together. This is storytelling. This is useful to most clients. These are often images used as “filler” on their websites to represent the event and promote their next one.

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  7. Interaction
    Your client will not only evaluate the quality of your images, but how well you treat their guests, attendees, staff, and VIPs. Be as low-maintenance as possible, do not cause problems. Offer to assist and help resolve problems when they appear. Remember, you’re part of a team, you’re not “just a photographer.” Treat everyone with respect, smile, stay out of the way, be cordial, and for Heaven’s sake, don’t drink, cuss, or tell off-color jokes… EVER!

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  8. Lenses
    Correct lens choice is a vital ingredient to capturing great images. Be prepared to switch lenses often or use two camera bodies, each with different zoom lenses. Three lenses that span 17-200mm will often give you the range you need to cover most corporate events. I’m a huge fan of fixed aperture lenses, with f2.8 being “a must.” Variable aperture zoom lenses (less expensive lenses with apertures that change based on focal length as you zoom) may limit your ability to zoom in under low light conditions and still produce good exposures.

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  9. Processing
    Corporate event images are not expected to be “processed” with Instagram-like filters. Your clients are expecting clean, sharp, well-lit, well-composed images – not an artist’s fine-art interpretation of a scene. You should color and density correct all your images, edit out redundant, poorly exposed, and un-sharp images. Crop in post if necessary but provide as much full-frame as possible. You never know when they could use a panoramic image of a scene that you cropped because you saw it differently. If using two cameras, sort them in Adobe Bridge by “date created” and rename the images numerically (ex:”001-clientname-filenumber” thru “150-clientname-filenumber”). This will put all your images into chronological order regardless of the camera’s original file numbers.

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  10. Delivery
    Speed is key. Turnaround shouldn’t take weeks, or in many cases, even days. In fact, many events want images in real-time so they can post to their social media accounts, showing those who didn’t attend, what they’re missing. Two or three times during the course of the day, download, batch process, export to low-res JPEGS, and upload to their server, a downloadable gallery, or Dropbox. Send the link to their media or marketing specialist and alert them that the “social-media-ready” images are available. You can export to high res later that night or at the end of the event and deliver the “print-ready” images after the conclusion of the event (again, should be done within 48 hours – max).

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Bottom line, when it comes to photographing corporate events, it’s a different animal than wedding photography. You have less interaction with the subjects, but more interaction with the staff, event coordinators, and behind-the-scenes-clients. You’re a very integral part of a team – a machine that works best when it works together. Do your job, do it well, show up early, stay late, solve problems, and deliver better-than-expected images, ahead of schedule and without causing undo stress on your client.

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I’m one very lucky Uncle. I have seven nieces and five nephews, and I have now photographed every single one of them for their senior portraits.

It became “an event” years ago, to make a trip to see Uncle Kevin for a full weekend to have their senior pictures taken, but always involved much more than an hour or two in the studio. We’d do the traditional studio session, then go out on location for something interesting… the beach, Ybor City, University of Tampa, downtown, a park… Then, of course, we’d hit a Rays/Yankees game, visit the Clearwater Marina, or do something that was just plain fun.

Well, of the dozen Newsome kids who call me “Uncle,” the last one just spent the weekend here for his senior pictures (all but two of my nieces and nephews hail from Atlanta).

Josh is the caboose of the train, and didn’t disappoint. We shared a ton of laughs, I told him stories about his dad (my brother) he’d never heard (always fun to reveal some hidden family secrets), we hit the movies, toured the Big Cat Rescue in Tampa, and lunched and dined all around town.

He’s an experienced kayaker, so when I was in Atlanta a few weeks ago, I took advantage of the opportunity to begin the senior session with images I knew we couldn’t do when he came to Tampa.

The rest were taken all over the Bay area, and of course, no senior session is complete without a few of our famous Bumper Shots. Here are some of my favorite images of Josh Newsome’s senior portrait session…

Sometimes, no matter how hard you try, you can’t always get your team or your board all in the same place at the same time. That’s when you need to call a professional photographer who is experienced at “group composite photos.”

A group composite photo is a single photograph that has been created, using more than one image. Essentially, adding one or more individuals to a group photograph when they weren’t really there when the group photo was taken – and doing so convincingly.

Newsome’s Studio has been creating group composites for years, and has found more than one reason they’re great for business. Law firms, Dr offices, Insurance companies, and many other places of business may want a group photo taken for their “Meet the Team” page on their company website. If they ARE lucky enough to assemble everyone in one place for a photo, it is rare that everyone looks their absolute best – all at the same time – in ONE PHOTO! And even if they do, within a year or less, someone leaves the firm, someone gets transferred out of state, someone gets terminated, and BOOM!… the group photo is suddenly rendered useless!

Kevin Newsome has solved this problem for several businesses in recent years. He has photographed the team, board, and staff photo of as many of 20 individuals – separately – and composited them into one “near-perfect” group photo. When one partner leaves the firm, no problem. Delete them and add the new person in their spot, avoiding the need to re-photograph the entire group, saving the firm HUNDREDS of dollars!

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Quality Consulting Group

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Strategis CPAs & Consulting

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West Tampa Chamber of Commerce

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Carrollwood Area Business Association

I have a deep admiration for the work done by Mary Ellen Matthews, the talented artist behind the lens for the SNL bumper shots each week. A bumper shot is the image you see of that week’s guest host or musical guest, that appear for all of three seconds as the show returns from commercial.

Mary Ellen Matthews has been creating those images since 1999, and her body of work to date, is an incredible gallery of musical, theater, and political icons of the last twenty years. Celebrity subjects aside, the images are fun, creative, zany, off-the-wall, dramatic, and utilize a slightly softer color palette than Peter Max used when stormed the art world in the 60’s.

The beauty in her assignment, is that she is working with professionals. She has an incredible team surrounding her, a world class wardrobe and prop department, and the most animated human beings on the planet – all with a terrific sense of humor and are game for anything. Some are among the most beautiful beings on the planet, some are as cosmetically challenged as the rest of us, but ALL are willing have some fun and mug it up for Mary Ellen’s lens.

This got me thinking… who among MY world as a professional photographer/studio owner would/could/might fit into that category? Who are my most animated clients? Who would mug it up for the camera? Who would enjoy the challenge of taking a common household object and turning it into an improv routine, just long enough for me to light, compose, and capture an image that could very well be THEIR bumper shot in life?

High School Seniors, that’s who.

So my challenge is on. My on-going project for the next few weeks is to photograph a handful of students and feebly and humbly attempt to create a bumper shot or two for each of them. With all due respect to the genius of Mary Ellen Matthews and her creative team, I know good and well that I can never fully re-create the incredible look that has gained her recognition on SNL, but my knock-off bumper shots are still a lot of fun for my seniors and worth the attempt.

A Second Web Site for Newsome’s Studio

If one website is a good thing, two must be better, correct? Well, we’ll soon find out!

I’ve owned the domain name www.newsomesstudio.com for over 20 years now. The only trouble with it, is that my email address (kevin@newsomesstudio.com) is often misspelled when someone new is sending me an email. They often leave out an “s,” and I never received the email. Sometimes it bounces back to them, sometimes it doesn’t. Either way, the mistake happens often enough for me to finally break down and do something.

So I bought http://www.newsomestudio.com

By buying www.newsomestudio.com (with only one “s” in the middle), I could now create an email account to match (kevin@newsomestudio.com) and redirect any emails that are sent there to my original email account.

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So Why Not a Whole New Web Site?

Great question. Why not? So I took Kira Derryberry‘s WordPress for Photographers, four day class at the FPP sponsored Florida Photography Workshops in Daytona this past June, and in no time at all I had a completely different website. Some images are the same, some are new, but it allows me one more opportunity to occupy another position on page one of any number of Google searches. And that’s the best part; the SEO techniques I learned, along with the new tools available to me as my own WordPress site designer, have given me a whole new perspective on what and how to reach my target audience via the Internet.

Armed with two websites, five blogs, and five domain names, I’m positioning Newsome’s Studio to be found more often, and without the added expense/frustration of paying for and working with an outside Google adword salesman.

Results are already promising, but I know the payoff doesn’t happen overnight. All I can do is try, and without trying, nothing ever gets done. I see Google as a charter fishing boat. They only allow ten lines in the water at a time (page one). Why step on board with only one fishing pole? I’m not here to fish, I’m here to catch.

Hop on over and browse around. If you like what you see, land a comment on my blog. If you don’t, just go away – you’ll scare the fish.

Dept of Army Military Photos for Retired Personnel

We used to get a lot of requests to create military”promotion photos” years ago when the studio was located in South Tampa near MacDill AFB. These days, the official DA Photo is done digitally on base by the base photographer, and uploaded to the DA Photograph Management Information System (DAPMIS) on the spot.

We can no longer create this for active duty use, however, for retired military personnel who are in need of a print that conforms to the same specs, we can provide it to match those specs exactly. The most common reason a retired personnel might be in need of an image that matches the official DA photo specs, is when they’re applying for a job as a contracted ROTC or JROTC instructor.

NOTE: Our “Newsome’s” logo you see at the bottom of this image, will NOT appear in the final print.

And I humbly and gratefully offer a 10% discount off all our photography services to any active military personnel.

Thank you for your sacrifice and service to our country!

 

DA Photo

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Corporate Group Photo

One of the greatest challenges I receive as a professional photographer, is when a new client arrives in the Tampa Bay Area (in this case, a St Louis firm staying at the Clearwater Marriott in Sand Key for a weekend retreat/business meeting), needing to update their employee images on their web site.

 

In this client’s case, they needed one large group photo, several individual images (all looking totally different), and a few “action” shots. The staff at the Marriott was wonderful and very accommodating, allowing us to utilize their beautiful lobby and restaurant to create 16 totally different images.

Working with only one light, modified for different looks, the entire job was completed in about two and half hours.

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Bio Photo for “About” page

 

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Situational Image for Website

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Action Image for Website