An observation over the last few months… Welcome Back!
We’ve seen many returning clients recently who, as a result of a sour economy over the last two years, had responded to another photographer’s Groupon ad or just hired a brand new photographer who practically gave their work away in exchange for experience.
As has become the norm for newcomers with little to no professional experience, they do all their work at a local park, use “all natural light” (they own no lighting equipment), and they fancy their “style” as “photojournalistic” (which has become industry code for knowing nothing about posing or composition).
They use the “spray and pray” method of shooting – firing off hundreds of images in the hopes of getting one or two good ones. Then they cover up bad technique and deplorable lighting with any number of Photoshop tricks, plug-ins, actions, and gimmicks, and burn it all to a CD to give to the client, leaving them to figure out how and where to have prints made.
Not exactly what would be described as a “professional” business model. Not at all.
It was great to see these returning (and some new) clients again this fall. They weren’t at all shy about telling us their horror stories either. Sad, what so many are promoting as “professional photography” these days. Unfortunately, that clock can’t be turned back, but there’s still hope for the future. There are still quality professional studios out there, and we’re thrilled to welcome you back.
Welcome back to Quality. Welcome to Newsome’s.
