Going viral over the last two weeks, was a YouTube video posted by “Missy MWAC” (Mom With A Camera). A satirical parody of what much of the photographic industry has become over the last few years (the extreme, but still quite accurate).
Let’s face it; the preview window on the back of the camera was the game-changer. It supplied an awful lot of false confidence to the untalented masses that they too, can call themselves a “professional photographer.” Toss in a “fix it in Photoshop” mentality, and add a double dose of praise heaped on them by their facebook friends (“Awesome pics!” “Beautiful photos!” “Fantastic images! You should GO PRO!”), and you have a recipe for disaster, playing right into the psyche of bored, unemployed mothers of young children everywhere. (Don’t get mad at me, the demographics back me up on that one).
The reaction within the industry to “Missy MWAC” has been split, with an advantage going to those in support of her videos and begging for more (she’s acquired nearly 900 facebook friends in just over two weeks). Her YouTube channel – with only five videos – has received over 100,000 views in the same amount of time, with many photographers and bloggers reposting links on their facebook pages and blogs worldwide (yes, I’m now one of them).
Viewer reaction can be categorized in four ways:
- You “get it” that it’s satire and you love the humor (typical reaction from a long-time pro);
- You “get it” that it’s satire and you’re insulted, thereby hating her (typical reaction from an MWAC);
- You “don’t get it” as satire and believe she’s really who she says she is and you hate her for being an MWAC (typical reaction from a really dense long-time pro who can’t believe anyone would give advice like hers); or
- You “don’t get it” as satire, believe she’s really who she says she is, and you love her and want to be her (typical reaction from a totally clueless MWAC).
*A footnote here… her flawless performances have fooled and angered MANY, yet after they caught on, fell in love with her*.
At least one blogger who fits into category #2 (with the exception of having the wrong genitals) has labeled her a “cyber-bully” and stated that anyone who thought it was funny “should be ashamed of themselves.”
Sorry Pal, not me. I think she’s hysterical and I see it as satire on a genius scale (that makes me category #1). If Kristen Wiig did this on SNL the world would be doubling over in laughter.
At any rate, this is a few minutes of fun, and I hope you enjoy it as much as I did.
CLICK HERE → MWAC ATTACK – Episode 1 – The Camera ← CLICK HERE

Hrm. Interesting…
Kevin –
I found her last week and couldn’t stop laughing and had to share it. I’m one of those FB friends that can’t wait to see her next “instructional” video! Thanks for your take on it … we’re definitely on the same page!
~ Karen