Is he talking about YOU?
Monday, March 23rd, we’re hosting a two hour seminar for new photographers titled “The GET LEGAL Seminar”.
Since the advent of digital technology, our industry has experienced a tital wave of newcomers. In the film days, it took real guts to make a go at calling yourself a professional photographer. Reason was, you had to really know lighting and exposure intimately because it was typically 3 or 4 days before you saw your negatives and knew if you “got the shot”. That gut-wrenching period was eliminated when they added a preview window to the back of cameras.
In the film days, you also had to have a few other major things to be considered a professional… You had to shoot with a medium format camera (not 35mm), you had to have a yellow page ad (not just a listing in the white pages), you had to operate a legitimate business (have a Sales Tax Certificate and an Occupational License), and you had to have a camera room possibly in your home, but most likely in a commercial or retail location.
These days, professional digital cameras look nearly identical to consumer grade cameras and having a web site has replaced the now obsolete yellow page ad. Template driven web sites can be purchased and launched for as little as $100 these days and can be maintained for as little as $7 per month. Compare that with the several hundred dollars per month commitment that came with a yellow page ad and it didn’t possess a fraction of the information you can post on a web site!
As for shooting in a camera room or opening a commercial/retail location, that has been brushed aside by today’s newcomers as unnecessary, allowing them to promote their “style” as more “photojournalistic” by conducting all their photo shoots in parks, the beach, or the homes of their clients.
The sad reality about this industry evolution is that it is now so easy to launch a web site and call yourself a professional photographer that the last, most important step (operating within the law), has been largely ignored by many of today’s newcomers. They’ve skipped the whole “sales tax certificate/occupational license thing” and are operating cash under the table businesses. Some may be collecting sales tax from their clients, but not reporting or summitting the tax to the Dept of Revenue. Others are quite up front with their clientele that they’re “just doing this on the side” and don’t believe that they need to collect and pay taxes on their transactions. Most of them truly do not believe they are doing anything wrong and are oblivious to the fact that the law says otherwise and they may be guilty of a third degree felony by operating in this fashion.
Having worked in this industry over 23 years, I can chalk up their felonious ways to being naive and clueless as to how to properly start or run a legitimate business. Rather than contact the Department of Revenue and sick ‘em onto the competition, I’ve chosen to be supportive of their efforts to follow their “passion” (the most overused term in our industry today) and assist my newfound competitors in obtaining the necessary paperwork to legitimize themselves.
On Monday, March 23rd, I’m inviting all interested parties to attend a two hour seminar in my studio and bring their laptops. Using my wireless network, I will walk them through the necessary steps to obtain a Sales Tax Certificate (free), a Federal ID Number (free), an Occupational License (costs range from $22 to $200 depending on your business location) and Fictitious Name Registration ($50 if necessary).
The cost of this seminar is only $40, a small price to pay to guarantee the DOR won’t be hunting you down and pressing charges of “theft of state funds”.
I invite all my newest competitors to stop bastardizing my industry and come put on the uniform and play ball in a real ballpark – the truly rewarding and LEGITIMATE field of “PROFESSIONAL” photography.